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    Waste Not

    In the spirit of the holiday, we figured we'd hit you with a cool product that's not Lexus-related. It's Patrick Sung's new "Universal Packaging System," the coolest form of cardboard we've ever seen.

    The design features both perpendicular and diagonal creases, to allow the cardboard sheets to conform to traditionally and abnormally-shaped objects, while preserving structural integrity. Contortional versatility allows UPS to be shipped in sheet form.


    Less material means fewer delivery runs to retailers, lower shipping costs for buyers, and less material in landfills for the rest of us. Bravo, Patrick Sung.


    See You Tomorrow: Earth Day!

    Just wanted to give you a head's up regarding our numerous Earth Day activities tomorrow. 

    Roxanne Murray has planned an eco-friendly workshop for our Service Department. All hybrid vehicles will be sold at Dealer Invoice, and all guests that buy a vehicle will receive a potted tree. We’ll have hybrids shown at 2 local earth-day events:  Cisco & Saratoga High School.

    There will be a Lexus Earth Day work shop tomorrow, April 22, 2010, from 8:00am to 1:00pm in our Service lounge area.  Eco-consultants from Green Irene/Cody Associates will be present to give guests ideas on environmentally friendly living.  Please drop by to welcome our guests and ask any questions you may have. 

    Tomorrow’s Earth Day topics will include:

    • Green Home Makeover
    • Toxic Free Living
    • Energy Efficient Lighting
    • Climate Project
    • Water Conservation
    • Energy Efficient Home
    • Lexus Hybrid Table


    A Word about Certified Pre-Owned at Lexus of Stevens Creek

    Did you know that not all Lexus dealerships have the same strict criteria as Lexus of Stevens Creek? There is a reason why LSC is the #1 Lexus Dealership in new and Pre-Owned vehicle volume in Nor Cal. Not all Certified Pre-Owned are created equal...

    Lexus CPO cars come with benefits similar to those of new cars, specifically:

    • Low, new-car finance rates and terms
    • Warranty for 3 years and the balance of 100k miles
    • 161-point safety, quality, and cosmetic inspection
    • 24/7 roadside assistance, while under extended warranty
    • Electronic service records accessible by any Lexus dealer

    One Exclusive Lexus

    Here's one for enthusiasts, the extremely-limited ISC350 F-Sport. This car just happens to be black-on-black.

    Eddie Ghanim introduces us to the brand-new, limited production ISC 350 F-Sport. The car features every F-Sport performance accessory currently available from out parts department, special trim options, and a numbered, commemorative plaque.



    NYK's Wake: Supply Chain Sea Change

    The future is RFID. For any process with moving parts- from auto assembly to processing cars in a service facility- Radio Frequency IDentification will assure operations never miss a beat. There's a good reason why we are talking about it now, and for the following picture:


    This NYK poster may appear a vestige of the past, but the company is anything but long-in-the-tooth. Last week NYK announced they would be working with several Japanese auto manufacturers, including Lexus and Toyota, to implement RFID tracking on vehicles throughout the transfer process from the factory to dealerships.

    This end will be accomplished by affixing stickers that look like the image on the right to individual vehicles. The stickers will be scanned in an automated process at each step along the supply chain. NYK plans to roll out the plan by 2013.

    Shipping tracking should implement seamlessly with RFID used in other processes. Our factories already track parts and components using the technology. On the commercial side, another vanguard dealership in Chicago uses it to automatically check guests into their system when they enter the service drive. We hope to follow suit soon, but it will cost us at least $50,000 to do so. You can read more about McGrath's award-winning RFID system in their words:


    2007 Pursuit of Innovation Central Area First Place Winner
    McGrath Lexus of Chicago - Chicago, Illinois

    McGrath Lexus, the seeds of innovation were planted when team brainstorming, customer surveys and industry research all pointed to a single predominant theme: the need to create a more personalized service experience for customers. So the dealership tapped into technology to turn the service drive into a SmartDrive where everybody knows the customers’ name — and everything else about them. The SmartDrive customer management system includes:

    • Radio-frequency identification (RFID) tags placed on customers’ windshields

    • Sensors installed around the service drive for identifying the RFID tag and the customer while the vehicle is still pulling in

    • Detailed customer profiles that appear instantly on the service advisors’ computers, including personal information, reason for the visit, and vehicle history as well as integrated data from the dealership’s personalized service reminder program

    • Flat-panel displays throughout the service drive showing each customer a picture of the service advisor and a personalized welcome message upon arrival

    • Personalized car wash greeting with approximate wait time display, and customer paging inside the dealership when the car wash is complete

    With the SmartDrive system in place, those first few moments in the service drive are now much more efficient, organized, friendly and enjoyable — resulting in increased satisfaction scores, positive comments, and happy customer faces every day. McGrath Lexus has earned the 2007 Pursuit of Innovation Central Area First Place Award for daring to dream big and setting a new standard for personalization of the service experience.

    Think of RFID will speed the process of you accepting the delivery of your new Lexus the way smart keys did the process of unlocking and entering your car.

    We are thrilled to hear the news.